#SDG 1: NO POVERTY

UPH Strengthens Local MSMEs Through Financial and In-Kind Business Assistance

TANGERANG, 2025 – Universitas Pelita Harapan (UPH) supports the development of locally rooted enterprises through financial and in-kind assistance that strengthens business capacity, market access and income generation. Through community development programmes, UPH combines direct investment in business technology and marketing with professional business-development support for local MSMEs.

One example is UPH extended in-kind business assistance to seven MSMEs through the Studio DKV 4 community development programme. In partnership with Gambaranbrand, students provided tailored visual identity, packaging and promotional-media solutions to Allco, Kenyang Culinary, Osadha, Nekarebo Coffee, Mie Koki 88, Shanjay Cook and Papa Birdnest. The completed designs were delivered to the participating MSMEs to support branding and market competitiveness.  

Additionally, three student organizations from the Faculty of Education at Universitas Pelita Harapan (UPH) secured a total of IDR 106,000,000 through the 2024 Program Penguatan Kapasitas Organisasi Kemahasiswaan (PPK Ormawa), a competitive grant funded by Indonesia’s Ministry of Education, Culture, Research, and Technology. Coordinated under the guidance of Faculty of Education lecturers, these student-led initiatives were implemented in communities across Tangerang and focused on women’s empowerment, cooperative development, and waste-based entrepreneurship. By strengthening household income opportunities and building local economic capacity, the projects demonstrate UPH’s commitment to addressing poverty through education and community engagement.

The three funded projects are:

  • Service Learning Community (SLC) — IDR 34,000,000
    • Student Team Leader: Kaylene Aulia Simanhadi (International Relations, Class of 2022)
    • Project: Sekolah Srikandi in Pakulonan Barat, Tangerang
    • Program Focus: Empowering women, particularly members of the Family Welfare Movement (PKK), through training in family communication, stress management, and handicraft skills such as knitting to support home-based income generation.
  • Social Science Education Student Association (HMPS PIPS) — IDR 35,000,000
    • Student Team Leader: Joana Nathalia Lisella Pioh (Social Science Education, Class of 2022)
    • Project: Establishment of a community cooperative in Ciakar Village, Tangerang
    • Program Focus: Providing workshops on cooperative management and supporting the development of local snack and handicraft products to strengthen community entrepreneurship and collective economic growth.
  • Christian Education Student Association (HMPS PAK) — IDR 37,000,000
    • Student Team Leader: Prastyo Dwi Wibowo (Christian Education, Class of 2022)
    • Project: PADU E-TRASH digital waste management initiative in Kelapa Dua, Tangerang
    • Program Focus: Training residents to process plastic waste into saleable handicrafts using a digital platform, creating both environmental and income-generating benefits.

Through these initiatives, UPH combines financial investment, technology, marketing and professional expertise to strengthen the sustainability and competitiveness of local businesses, supporting grassroots economic resilience and sustainable livelihoods.

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